Building on the foundation set by the inaugural 2011 infographic, the 2024 Marketing Technology Landscape was unveiled, featuring 14,106 martech products—a 27.8% year-over-year growth. As a long-standing player in the marketing technology space, Couch & Associates has navigated these evolving landscapes, leveraging our deep expertise to help clients adapt and thrive amidst the industry’s rapid growth and complexity. This milestone highlights the continued expansion of tools that have shaped the services we provide today.