Timeline Events Archive | Couch & Associates

By Couch & Associates July 25, 2024

2024 Martech Landscape Features Over 14,000 Solutions

Building on the foundation set by the inaugural 2011 infographic, the 2024 Marketing Technology Landscape was unveiled, featuring 14,106 martech products—a 27.8% year-over-year growth. As a long-standing player in the marketing technology space, Couch & Associates has navigated these evolving landscapes, leveraging our deep expertise to help clients adapt and thrive amidst the industry’s rapid[…]

C&A Implements COVID-19 Assessment Solution with Salesforce

Amidst the early stages of the global pandemic, Couch & Associates partnered with Salesforce to quickly implement a digital COVID-19 assessment tool for Women’s College Hospital in Toronto. This crucial initiative, completed in record time, facilitated efficient patient screening and care management, showcasing C&A’s expertise in delivering timely digital healthcare solutions.[…]

Adobe Acquires Marketo

In October 2018, Adobe completed its acquisition of Marketo, a leading marketing automation platform. This acquisition significantly expanded Adobe’s capabilities in the B2B marketing sector, integrating Marketo’s powerful marketing solutions into Adobe’s Experience Cloud. The merger marked a major shift in the marketing technology landscape, strengthening Adobe’s position as a leader in the digital marketing[…]

GDPR Implementation in Europe

The General Data Protection Regulation (GDPR) came into effect in May 2018, transforming the landscape of data protection and privacy across Europe. This regulation introduced stringent requirements for how businesses handle personal data, giving individuals greater control over their information. GDPR has had a significant global impact, influencing data protection laws worldwide and setting a[…]

ADP Wins Oracle Markie Award

ADP, a long-standing client since 2009, earned the prestigious Oracle Markie Award for excellence in marketing in 2014. This award recognized the impactful marketing strategies developed through their collaboration with Couch & Associates, underscoring the success of their partnership and the innovative approaches they’ve implemented together.[…]

Salesforce Acquires Exact Target

Salesforce announced its acquisition of ExactTarget, a leader in digital marketing automation, in June 2013. This acquisition was a pivotal moment for Salesforce, significantly expanding its marketing cloud offerings. The integration of ExactTarget’s capabilities allowed Salesforce to provide more comprehensive marketing solutions, further solidifying its position in the marketing technology space.[…]