How to Lead with Confidence in a Time of Change
Marketing budgets are under scrutiny. Expectations from the boardroom are rising. And AI is accelerating faster than most teams can keep up. For CMOs, 2025 isn’t business as usual.
This playbook offers a strategic lens for B2B marketing leaders navigating what comes next. It brings together economic signals, evolving buyer behavior, and the real impact of AI, backed by data, examples, and lessons from past downturns.
Use it to sharpen your strategy, guide internal conversations, and pressure-test your roadmap for the year ahead.
Inside the playbook:
- How should CMOs navigate the shifting economy?
- What are the Martech & AI trends for 2025?
- What are some lessons we can apply from past downturns?
- How has B2B Customer Behavior changed in 2025?