In modern marketing, reporting has been taken to a whole new level. Technology has opened the door to incredible business insights. Being able to properly and accurately evaluate key performance indicators (KPIs) is now possible mainly because we can collect and analyze a wealth of data.

But what do we do with all this data? If your team is ready to create marketing analytics and KPI’s that matter – then this guide is for you!

In this guide we will look at the following:
  1. Why do some companies still worry about vanity metrics?
  2. Does a marketer have to be a data scientist too?
  3. How do you even know what KPIs to set up?
  4. What data analytics should you be able to access immediately?