This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

Reach out Explore our thoughts
2min read
By Couch & Associates April 16, 2025

How to Lead Marketing When the Rules Are Changing

Marketing budgets are under scrutiny. Expectations from the boardroom are rising. And AI is accelerating faster than most teams can keep up. For CMOs, 2025 isn’t business as usual. This playbook offers a strategic lens for B2B marketing leaders navigating what comes next. It brings together economic signals[…]

Read more
A Guide to Marketo Migrations
8min read
By Couch & Associates February 25, 2025

A Guide to Marketo Migrations

Migrating to Marketo from another Marketing Automation Platform (MAP) is a significant undertaking that requires careful planning, strategic execution, and a focus on unlocking Marketo’s full potential. This guide walks through the essential steps and considerations to ensure a successful[…]

Read more
4min read
By Couch & Associates June 27, 2023

Preparing Your Team For Generative AI

Technologies like ChatGPT will change how customers find your brand. Our CEO Mike Couch recently had a fellow marketing executive ask about ChatGPT and if he could give some ideas on how a Marketing team at an enterprise company[…]

Read more
3min read
By James Ellis June 25, 2023

Improve Your Customer Journey to Increase Leads

The world of business has evolved significantly, shifting from product-centric to customer-centric approaches. Businesses that master the art of customer journey management[…]

Read more