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Author: James Ellis

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Website
http://couch.associates

Posts by James Ellis

Understanding Salesforce Marketing Cloud

Posted on August 22, 2023 (August 28, 2023)

Salesforce Marketing Cloud is a powerful tool that works by unifying data from various touchpoints, creating a single, coherent view of each customer. This data-driven approach[…]

Posted in Tools and tech explained

Benefits of Finding the Right Marketing Cloud Partner

Posted on August 22, 2023 (August 28, 2023)

Digital tools have advanced significantly and simply acquiring them is no guarantee of success – you also need the right partner to help you navigate and maximize these tools[…]

Posted in In-depth discussions

Connecting Salesforce to Your Email Marketing Campaigns

Posted on July 27, 2023 (November 12, 2023)

In today’s rapidly evolving digital landscape, effective marketing strategies are pivotal to the success of businesses across industries. Salesforce Marketing Cloud (SFMC) has emerged[…]

Posted in #HowIBuild, In-depth discussions

Improve Your Customer Journey to Increase Leads

Posted on June 25, 2023 (July 31, 2023)

The world of business has evolved significantly, shifting from product-centric to customer-centric approaches. Businesses that master the art of customer journey management[…]

Posted in Uncategorized

MX Explained

Posted on June 4, 2021 (July 21, 2023)

MX (Mail Exchange) records allow mail servers to route emails to the right place. This includes bounce backs that often go untracked and unrecorded, skewing email[…]

Posted in Tools and tech explained

DMARC Explained

Posted on June 4, 2021 (July 21, 2023)

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication policy, and reporting protocol. A DMARC record shows that the sender’s domain is protected by SPF and DKIM[…]

Posted in Tools and tech explained

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